The spring open house was definitely successful. Even with a small turnout, the sales were brisk. Even my mom did well in sales. There is no doubt that jewelry sells way better in person. Women are tactile anyway, so giving them the chance to fondle the beads, to see the sparkle and glimmer, to hold a pair of earrings next to their head will guarantee that your work will sell.
I have determined a few things for my next open house, though:
1. Do not do Sunday again. Besides being the Sabbath, there weren’t enough people to justify working on that day. Especially since I work full time and had to go back to my day job on Monday. I need that day of rest to recoup. Because today? I’m tired.
Instead consider doing a Friday night for the second day option. I thought about this, but I was worried about the parking in our neighborhood in the dark. Or do two Saturdays in a row? Or just take a Friday off to do two full days.
2. The spring open house needs to be a couple of weeks later to really garner more traffic - early April is too soon for Mother’s Day and prom sales.
3. Have more pairs of basic pearl earrings of all colors and sizes. I had at least three people buy simple pearl earrings and mention their desire for similar for gifts for other people. While I offered to make them right then, no one took me up on that offer. Having them made and ready to show will get the sale, I think.
4. Have more leverback earwires handy for the switch out. Reconsider the tiny kidney earwires - they are secure, but older hands have troubles with them.
5. Get a better guest book for folks to sign for the mailing list.
So my next open house won’t be until the fall/winter. I’m debating doing a craft show or two this summer. We’ll see.